PA
Peter Abdo
Peter Abdo
Peter Abdo · Burbank, CA
AI-Native
Craftsman.

Eight years building brands, writing the copy, shooting the content, setting up the ads, closing the sale — and, increasingly, writing the code. Raven Search is what happens when that stack meets AI-assisted development: a one-person B2B SaaS company shipping software that would normally take a team.


Peter Abdo — Curriculum Vitae
Brand operator · Founder · Builder · Burbank, CA · 8+ years across 6 disciplines
8+
Years
6
Disciplines
11
Projects
CurrentRaven Search — Founder
PreviousDiXiO · Loop · Peter's Pan
StackNext.js · React · TS · Claude Code
Contactpeterabdo92@gmail.com
Positioning

A marketing and communications operator with 8+ years of practice across hospitality, retail, real estate, PR, DTC food, and B2B SaaS. Builds brands, writes copy, shoots content, sets up ads, closes sales — and writes the code. The edge isn't being the best in any single lane; it's running the whole stack of a growing company and knowing where the leverage is at each stage.

Experience
Sep 2025 — present
Founder — Raven Search
B2B SaaS · Burbank, CA
40% dispatch cost cut
Feb — Apr 2024
Communication Specialist — DiXiO
PR engagement · Dubai
Internal adaptation medal
May 2022 — Oct 2024
Founder — Peter's Pan
Hybrid catering · Beirut
100% 6-mo retention
Jan 2018 — Jul 2023
Co-Founder / Marketing Manager — Loop
Branding & marketing agency · Beirut
500% lead lift
2017 — 2018
Real Estate Agent — JSK Real Estate
Residential sales · Beirut
$100K sales · single month
2017
Founder — Cherry
AI recipe recommendation app · Beirut
Microsoft for Startups
2016 — 2017
Front Desk Agent — Edde Sands
Hospitality · Beirut
2014 — 2016
Sales Associate — Zara Lebanon
Retail · Beirut
Capabilities
Brand & Creative
Identity design, brand guidelines, visual systems, Adobe Creative Suite, Figma, Canva.
Marketing & Growth
Meta / Google / LinkedIn paid, CRO, A/B testing, funnel automation, HubSpot, Mailchimp, SMS.
Content & Copy
Copywriting, brand storytelling, photography, video editing (Premiere, After Effects), color.
Product & Tech
Claude Code, Next.js, React, TypeScript, Tailwind, MCP, Shopify, WordPress, UI/UX.
Operations
SOPs, HACCP / MOH, Asana, multi-tenant SaaS architecture planning, team training.
Music & Audio
Ableton Live — composition, mixing, mastering, audio post-production.
Education & Languages
Training
Beirut-trained across retail, hospitality, real estate, agency work. LA-based since 2024.
Programs
Microsoft for Startups (Cherry, 2017).
Languages
English · Arabic · French.
Selected work
A decade of building brands,
shipping product, running the stack.
11 entries · 2014 — present
Current · B2B SaaS ● Shipping
40%
reduction in dispatch-department cost via AI automation

Ravensearch

Multi-tenant B2B SaaS that automates how facility operators source, vet, and dispatch trade technicians. Built end-to-end in Claude Code — Next.js, React, TypeScript, Tailwind — while running brand, GTM, and customer development.

Founder · Sep 2025 — present →
DTC · Food 100% retention

Peter's Pan

Trader-Joe's-style chilled meal kits plus live catering. Coined the "hybrid catering" category in Beirut. Every link of the chain: kitchen, camera, ads, Shopify.

Founder · 2022 — 2024 →
J
Client · Agriculture · Packaging 15 assets · tk

JAR Honey

Agricultural organization whose mission is the preservation of bees. Brand identity, packaging design, mission storytelling — the largest client gallery in the archive and the strongest showcase of packaging work.

View case study →
Client · Food 6 assets · tk

Japanese-inspired poke parlor. Full brand identity, menu design, launch campaign, social content.

View case study →
L
Own venture · Agency Beirut · 2018 – 2023
500%
increase in serious leads from first launch

Loop

Marketing and branding agency, co-founded and run. The vehicle through which the client roster below happened — A/B tested landing pages, paid media, brand guideline authoring.

Co-founder →
Client · Food 1 asset · tk

KPOD

Pan-Asian fusion cuisine concept. Brand identity and positioning.

View case study →
C
Own venture · Early AI 2017 · Archived

Cherry

"Until I find the Woz to my Jobs…" — Eight years later I don't need the Woz. Claude Code is.

Angel-funded AI recipe recommendation app. Microsoft for Startups. Three phases of development. The earned right to the Raven pitch.

Founder · 2017 →
D
PR · Communication Specialist Dubai · 2024

DiXiO

Unified four founder visions into one coherent brand — the skill that's now the core of how I approach founder work.

Short, high-intensity PR engagement. Press releases, media kits, launch decks. Internal medal for adaptation.

Feb — Apr 2024 →
Parallel practice · Audio Ableton Live

Music production

Compose, mix, master original music. Build custom beats for artists and run the full promo strategy for their releases. The showreel soundtrack is mine.

Self-employed · Burbank →
By the numbers
Specific numbers, earned over eight years.
500%
lead lift · Loop launch
100%
retention · Peter's Pan 6-mo LTV
40%
dispatch cost cut · Raven
$100K
sales · single month at JSK
5%
avg CTR · food content
The match engine
Six disciplines,
one operator.

The edge isn't being the best in any single lane — it's running the whole stack of a growing company and knowing where the leverage is at each stage.

01
Brand
Identity, logo, visual systems. Raven, Cherry, JAR, SHIFT, Pure Poke, The Missing Piece.
02
Growth
Meta, Google, LinkedIn paid. CRO, A/B, funnel automation, HubSpot.
03
Content
Copy, photography, video editing, color. In-house production, end-to-end.
04
Product
Claude Code. Next.js, React, TypeScript, Tailwind. Shopify, WordPress.
05
Ops
SOPs, HACCP / MOH, Asana, SaaS architecture planning, team training.
06
Audio
Ableton Live. Composition, mixing, mastering, audio post.
Earlier foundations
Before the agency, the floor.
2017 – 2018 · Beirut
Real Estate Agent
JSK Real Estate
$100K in sales volume in a single month.
Closed 24 transactions in 30 days. Where I learned negotiation, market research, and how to write a property description that actually sells.
2016 – 2017 · Beirut
Front Desk Agent
Edde Sands
Hospitality at scale.
Where the customer-first reflex was built — the instinct to read a person in three seconds and match their energy.
2014 – 2016 · Beirut
Sales Associate
Zara Lebanon
Retail, visual merchandising, POS.
First exposure to how brand standards show up in physical space.